GS1 Mobile Ready Hero Images Guideline

This guideline addresses issues concerning the presentation of products in online retail environments on small screens, typically alongside ‘add to basket’ functions. The work has been driven by the shift in online retail from desktop to mobile as consumers increasingly shop from their smartphones. The guideline is specifically focused on replenishment items, that is, products with which consumers are already familiar and therefore to which they will pay less attention when ordering online. Importantly, this rules out high-value or infrequently bought items over which a consumer is much more likely to spend significant time.

Main sections:

· Definitions

· The guidelines

· Conformance

· Off-pack text within the image

· Remaining challenges

· Technical annex